![](https://bakeryfilms.com/media/pages/projects/tough-is-not-enough/1b812b5b29-1643731627/bildschirmfoto-2022-02-01-um-17.06.53.png)
Client
VWN
Agency
Grabarz&Partner
DOP
Alexandre Lamarque
Tough Is Not Enough
This ad shows the impressive collaboration of man and machine. Everything is cut to a driving rhythm that rises and rises, creating a flood of images and emotions until the peak: Tough is not enough.
![](https://bakeryfilms.com/media/pages/projects/tough-is-not-enough/e7ddfdf365-1643731653/bildschirmfoto-2022-02-01-um-17.04.43.png)
![](https://bakeryfilms.com/media/pages/projects/tough-is-not-enough/0030a0b00c-1643731666/bildschirmfoto-2022-02-01-um-17.05.49.png)
![](https://bakeryfilms.com/media/pages/projects/tough-is-not-enough/8b5a007cea-1643731683/bildschirmfoto-2022-02-01-um-17.06.04.png)
![](https://bakeryfilms.com/media/pages/projects/tough-is-not-enough/851d87b6be-1643731713/bildschirmfoto-2022-02-01-um-17.04.30.png)